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The Daily Blog: Your source
for announcements
and industry
news
Click for the latest blog from
Online Access.
Some Recent Blogs: |
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"What challenges do email marketers
face
in 2004?" January
20, 2004
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"To pay for clicks, or not to
pay for
clicks" January
19, 2004
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"Yahoo VS. Google: The Competition
Heats
Up" January
8, 2004
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"What is a Blog?" December 24,
2003
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Stay tuned for more!
http://onlineacc.com/aboutus/blog/blog.php
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Competition on the Web increases
Netcraft, an Internet
services company providing network security services
and market research, publishes monthly Web Server
Surveys. These surveys are of Web Server software
usage on Internet connected computers. They collect
and collate as many hostnames providing an http service
as we can find, and systematically poll each one
with an HTTP request for the server name.
The first Web Server Survey ran in August 1995 and
found 18,957 sites. In the December 2003 survey,
they found 45,980,112 sites. The following graph
depicts the growth of Web sites from 1998 to 2003.
The number of Web sites continues to increase, growing
by 20% in the past year alone. Nearly 7 million sites
added this year equal the total number found on the
Web in 1999.
How does this increase in competition affect you? Contact Online Access for a consultation.
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Featured Project: Independencevisitorcenter.com
Last month the redesigned site
for the Independence Visitor
Center, IndependenceVisitorCenter.com,
was launched. In 2003, the Independence
Visitor Center Corporation (IVCC)
sought an agency to redesign
and develop the Web presence.
IVCC chose to work with Online Access because of
our ability to provide them with
the design and functionality
they desired while staying within
their budget.
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Online Access
created a site to capture the look
and feel of the Independence Visitor
Center while highlighting their
services. The site features a Flash
slide show on the home page as
well as a Virtual Tour page. The
new content includes a section
just for kids with fun things for
families to do in Philadelphia-even
a treasure hunt. IVCC is also working
with Online Access to improve
their placement on the Search Engines
and market the site on the Internet.
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Featured Article:
Online
Shopping Numbers Show Big Gains
Reports are in! Online spending increases again this year.
Studies show a 35% increase in online spending this holiday
season. Where are they shopping? How do the reports affect
you?
The Holiday eSpending report by Goldman Sachs, Harris Interactive,
and Nielsen//Netratings Online offers weekly intelligence on
online shopping and spending by market segment and tracked
consumer attitudes and motivations that drive online shopping.
The report found that consumers spent $18.5 billion during
the 2003 holiday season. This represents a reported 35% increase
over the $13.7 billion spent in 2002.
According to the eSpending report, the top five categories
for the season include:
· Apparel, $3.8 billion
· Toys and Video Games, $2.2 billion
· Consumer Electronics, $2.1 billion
· Computer Hardware and Peripherals, $1.6 billion
· Video/DVD, $1.6 billion
Online shoppers spent $3.8 billion on apparel this season,
a 40% increase from 2002. Toys and video games drew $2.2 billion,
jumping 33% from the previous year. Video/DVD purchases were
up a total of 46% from last year.
Further, according to another study by competitive intelligence
service, Hitwise, the shopping categories that experienced
the largest increase in market share of online retail traffic
between November and December include:
· Flowers and Gifts, +27.9%
· Rewards and Directories, +17.6%
· Office Supplies, +16.9%
· Appliances and Electronics, +11.3%
· Grocery and Alcohol, +8.8%
The categories that saw a decrease in traffic during the holiday
season were:
· Wholesale and Relationship Sales, -27.7%
· Classifieds, -13.3%
· Automotive, -12.1%
· House and Garden, -7.2%
· Auctions, -6.8%
Contact
us for more information on how you can increase your Web
sales. |
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