|
|
 |
| |
Mark your
Calendars!
Strategy Over Technology Conference
Introducing
the
first
annual
Strategy Over Technology Conference
Hosted by Online Access
Thursday, September 16, 2004
Park Hyatt at the Bellevue
Putting the Internet and Web-based
technology to work for your business
|
 |
Join
national industry experts such
as David Weinberger
and Susan Sweeney who will
be presenting powerful
strategies on putting E-Business
technology to work for
your business.
Strategy Over Technology is the
place to be for up-to-date news
and information on tools to help
your business remain competitive
in this dynamic marketplace.
|
|
|
|
Buyers Prefer Search Engines to Yellow Pages
What do you do with
your Yellow Pages? Are you
using them as a booster seat
for children while going on
the Internet to search for
products and services? According
to a recent survey published
on eMarketer, more than half
of buyers prefer Search Engines
to Yellow Pages:
Are you putting your advertising dollars in the
right place? Contact
Online Access for information on
how to best spend your advertising budget online.
|
|
|
|
Featured Project:
MandMlawNJ.com
The new website for Maneri
and Maroules, L.L.C., www.mandmlawnj.com,
was launched last month. Maneri
and Maroules, located in Fairfield,
New Jersey, has provided outstanding
legal services since 1985.
As this is their first website,
they wanted to make sure they
chose to work with a firm that
would create a clean and professional
website that truly reflected
their practice. After viewing
Advance Design's website and
portfolio, they felt we could
provide them with the type
of web presence they required
and Carolyn was happy to oblige.
|
|
 |
| |
The website was designed with imagery to quickly reflect that Maneri
and Maroules is a law firm
while the warm, burgundy
color scheme differentiates
them from other law firms.
Also, visitors can easily
find pictures and information
about the attorneys, giving
visitors a more personal
experience with the firm — they
are people not a nameless
practice. Their other language
capabilities are predominantly
featured with a mouse-over
effect. The site was built
to be easily updated. Maneri
and Maroules will continue
working with Advance Design
through Maintenance and
Search Engine Marketing.
|
|
|
Featured
Article:
Let The Games Begin!
Search Engine Battle Heats Up.
Seventy-six percent of Americans surfing the Internet use a
search engine to find what they are looking for, according
to a report released by Nielson//NetRatings on February 23,
2004. Further, Nielsen//NetRatings reports that 114.5 million,
or 76% of active Internet users, used a search engine during
January 2004.
During January, the top five search engines were:
1. Google, 39.4%
2. Yahoo!, 30.4%
3. MSN, 29.6%
4. AOL, 15.5%
5. Ask Jeeves, 8.5%
This top-five list has generally held true over the past year
and is followed by Go, Excite, AltaVista, Lycos, Infospace,
CNet, and Overture. As search is getting more attention, especially
from paid advertisers, each of the major search properties
are invested in getting a piece of the action. This has resulted
in a veritable Search Engine War. For the past several years,
they have been making purchases, mergers, partnerships, and
changes to technology in an attempt to attract users away from
each other.
In 2004, the search engine battle has heated up. Google and
Yahoo! have spent the better part of the last year revving
up their search engines in preparation for a battle. Recently,
Microsoft announced they would be joining the battle through
creating their own search engine. Last week, Ask Jeeves announced
several strategic moves to do the same.
Microsoft
gears up to join the search war
In April of last year, Microsoft announced that it would
be developing its own search technology for MSN but to this
date there have been no announcements as to when they will
drop Yahoo/Inktomi. As early as May, the crawlers, MicrosoftPrototypeCrawler
and MSNBOT, have been seen crawling the Internet. In October
2003, Microsoft announced it was splitting its MSN division
into two units; one to take control of Web communications
while the other develops its information portal and targets
growth in search technologies
|
|
| |
|
|
|
|
|
|
